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10163 Market Segmentation in the UK Soft Drink Industry. This paper examines market segmentation in the UK soft drink industry. It outlines the development of a questionnaire for senior executives in the industry that would provide the researcher with comprehensive insight into the industry. It reviews the relevant literature and identifies theoretical and practical issues that arise. 7 pgs. Bibliography lists 12 sources.
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| 65.
10379 Wristwatches, Pricing, and the Global Economy: Investigating Modern Dynamic Market Strategies. This paper investigates the economic forces of the wristwatch in the global market, in respect to the various aspects of global pricing strategies and how these strategies can be applied to the wristwatch. Arguably, the best example for investigating global pricing in wristwatches is the industry leader Swatch, which has become an established brand name worldwide. Indeed, through examining popular brand names such as Swatch, it becomes apparent that pricing strategies do indeed provide a market advantage in a global economy. 40 pgs. Bibliography lists 12 sources.
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| 66.
10468 Strategic Marketing. This is a 5-page paper that discusses a strategic marketing plan of a fictitious firm with the aim to enter India's mobile telecommunication market. It uses 3 sources in MLA format. 5 pgs. Bibliography lists 2 sources.
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| 67.
10473 Marketing Practices: Uk Supermarket. This four-page undergraduate paper focuses on the differences in marketing practices of a UK supermarket and German superstore. It has been noticed that the supermarkets industry is becoming fiercely competitive and therefore it is important to bring appropriate changes in the marketing strategies to get an edge over the rivals. 4 pgs. Bibliography lists 4 sources.
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| 68.
10593 Marketing a Website. This four-page undergraduate paper is on marketing a website. 4 pgs. No sources listed.
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| 69.
3362 A Comparison of North American and Japanese Advertising. This paper will briefly compare advertising in Japan and in North America. The focus is the use of women in advertising; but mention will also be made of celebrity spokespersons. Despite obvious differences that are only surface deep, the actual differences between Japanese and North American advertising are not as great as one may be inclined to believe. 5.5 pgs. 4 f/c. 4b.
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| 70.
3374 United Airlines Management History and Analysis. 12 pgs. 17 f/c. 14b.
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