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4256 Cultural Characteristics of New Zealand. This is a 5 page paper in MLA style that covers the cultural aspects of New Zealand in an effort to help the layman understand its culture if a business is to be set up from the perspective of an American. 5 pgs. Bibliography lists 4 sources.
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| 16.
4304 Marketing Mix Plan. This is a 9 page paper in MLA style that presents the basis of the marketing mix and the marketing plan as an advisory paper to the business world. It sets out to show that in order to retain and market a product the marketing mix is not the only factors of consideration. 9 pgs. Bibliography lists 9 sources.
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| 17.
4351 Market Sector Of Singapore's Telecommunication. This is a 5-page paper in MLA style discussing the new role of Singapore's telecommunication industry with reference to its marketing tactics. It contains 7 references. 5 pgs. Bibliography lists 7 sources.
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| 18.
4373 Select A Global Car Manufacturer. How And Why Might The Balance Of The Promotional Mix Differ Between A) The Sale Of A Car To A Private Individual In The U.S.A. And B) The Sale Of A Fleet Of Cars This is a 9 page paper in MLA style with 10 sources cited that describes the importance of strategic communication within the environment of business and takes the view of the automotive field. 9 pgs. Bibliography lists 10 sources.
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| 19.
9152 Old and New Cable Television Channels, How Each Handles Their Position. This paper examines the differences in marketing and perception of 2 cable / satellite television networks. It looks at the new BBC America channel and how the British comedies are making a strong impression on a nation which long thought that all England watched was Benny Hill and Masterpiece Theater. It looks at the current trend towards cobranding and at establishing multiple networks in order to further build the programming library. 10 pgs. Bibliography lists 9 sources.
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| 20.
9214 A Examination of Holiday Shopping: A Survey and a Review of the Research. This paper examines the demographics of postponing holiday shopping. This is accomplished in part due to a literature analysis and in part due to a fictitious survey that was conducted during the holiday shopping season of 2000 - 2001 at three urban malls. This paper determines that male shoppers are far more likely than female shoppers to postpone their holiday shopping until immediately before the holidays. In order to take advantage of this, merchants should concentrate on promotional packages that will attract male shoppers, such as gift boxes that are easily displayed and accessible to the shoppers. 11 pgs. Bibliography lists 8 sources.
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| 21.
9480 Marketing Communication. This two-page senior level paper examines the role effective marketing communication can play in corporations today. Marketing communication skills are essential during sales promotion campaigns. For this reason many corporations have developed the Integrated Marketing Communication programs which help in providing essential guidelines to all employees as to how marketing procedures should be carried out. 2 pgs. Bibliography list 3 sources.
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